CROSSFIN

Straight-talk advisory on selling, scaling and winning, from an operator who has sat on both sides of the table.

30+Years of experience
4Founder exits
10Chapter published guide
MBAFinance, Notre Dame

Capabilities

Where Crossfin Creates Value

Crossfin is the advisory practice of Michael Toups. The work sits where strategy, transactions and government markets meet, and it is built on hands-on experience rather than theory.

01

M&A & Exit Strategy

Owners usually learn what their business is worth when it is too late to change it. Preparation is where value is made.

  • Exit readiness assessments
  • Valuation review and value-driver analysis
  • Buyer positioning and data room preparation
  • Deal structure, earn-outs and net proceeds
02

Federal Contracting

Helping small businesses become preferred government vendors and turn visibility into awards.

  • SAM.gov registration and certifications
  • WOSB, SDVOSB, HUBZone and 8(a) pathways
  • Capability statements and buyer research
  • Proposal review, writing and pursuit strategy
03

Board & Strategic Advisory

Board-level counsel for portfolio companies and leadership teams preparing for what comes next.

  • Strategy and operational refinement
  • Liquidity-event preparation
  • Expansion into public-sector markets
  • Speaking, workshops and podcasts

Ventures

Work in Practice

Two platforms put the Crossfin approach to work for business owners every day.

Exit Strategy & M&A

What's It Worth?

Book, blog and advisory for owners who want to sell smarter, not just faster. A clear four-step engagement runs from a 20-minute discovery call through assessment, strategy and execution.

whatsitworthconsult.com
Government Contracting

Federal Contracting Alliance

An alliance of small businesses that are stronger together. Registrations, certifications and contracting support aimed at helping members compete for federal, state and local work.

fedalliance.org
Michael Toups

About

Michael Toups

Executive, investment banker and entrepreneur with more than 30 years of experience leading, buying, selling and scaling companies in the U.S. and abroad.

As a board-level advisor, Michael has helped leadership teams refine strategy, strengthen operations, prepare for liquidity events and expand into the public sector. As a founder, he has personally exited four startup ventures, and the wins and the hard lessons shape everything Crossfin does.

MBA, FinanceUniversity of Notre Dame
BBA, FinanceTexas Christian University
Teaching CertificateHarvard University, Higher Education

The Book

What's It Worth?

A straight-talk guide to selling your business and exiting like a winner. Ten chapters cover valuation, due diligence, deal terms, deal killers, net proceeds and the question most owners forget to ask: what comes after.

The question isn't just what your business is worth today. It's what it could be worth with the right preparation, the right team, and the right exit strategy.Michael Toups
Get the Book on Amazon
Cover of What's It Worth? by Michael Toups

Contact

Let's Talk

Whether you are preparing to sell, pursuing government work or need a seasoned voice on your board, a short conversation is the best place to start.

Tampa, Florida